Job Details

Digital Marketing Strategy Evolve team-wide strategy based on latest local market needs and business priorities, taking into account current digital marketing technologies, competitive environment & NBFC industry trends
Diverse Team Leadership Lead a high-performing direct report team based in HO - Valapad, as well as dotted-line reports
Measure & Optimize Results Track results weekly and monthly to optimize email, display media, drive goals.
Central Team and Local Market Partnership Partner with central and local teams across Gold Loan, OGL, HF, Vehicle & Equipment Finance, SME, Insurance Broking & Micro Finance products for Integrated Marketing Solutions to deliver on key priorities
Offer Sourcing Develop robust offer strategy to meet key existing & prospective customers with internal and external partners to source offers
Marketing Capabilities Define and deliver new marketing capabilities, working with online product management and technologies team
Brand Building Partner with brand marketing teams to drive awareness and ensure that brand is deployed consistently
Partnership Marketing Work with various partner management teams to ensure external partner / vendors goals are met

Digital Marketing Expertise Strong understanding of digital marketing platforms with direct experience leading digital marketing channels
People Leadership Extensive people leadership experience required, PAN India team leadership preferred
Results Oriented Track record of driving results across multiple channels and initiatives
Relationship Builder & Collaborator Ability to build strong relationships with internal and external business partners, local teams and technologies partners that are based in various locations globally
Digital Results Tracking Understanding of marketing attribution methodologies and digital tracking technologies
Analytical Mindset Ability to interpret and review regular results updates and provide optimization direction
Creative Development & Agency Management Experience Experience briefing and partnering with agencies to develop creative development and media buys to drive results
Prioritization Ability to prioritize work across the team to maximize effort towards initiatives that will drive the greatest impact for the business
Innovation Driver Seeks new ways to improve marketing effectiveness, understands the latest digital trends and has passion for innovation
Proactive - Ability to work autonomously & proactively to drive results