Job Details

• Ensuring that the AWs are aligned and motivated to meet business objectives.
• Manage Cold chain Distribution System :
• Should have Dialogue with A/Ws to expand coverage of CRS systems.
• Work closely with regional Replenishment team to ensure compliance with receivable norms and improvement in related systems.
• People management :
• Coordinate with HR to recruit, induct & train field force. Evaluate team individual performance & provide feedback; motivate team & build commitment toward achieving goals.
• Handle Trade Promos (Design and Execution), Business Solution Development, Annual Budgeting (Sales Budget), Customer Complaint Handling, and Market Returns.
• Monitor & prevent surplus at LCA / UCA; Trade spends; Depot write-off
• Trade Marketing
• Ensure that Sales Support Activities are executed with excellence by designing a visibility plan and setting up visibility standards for Key and other General Trade accounts.
• Shortlist Trade promotion alternatives , arrive at mechanism options and operation period. Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters. Check for adherence of A/W claims to initial Trade Promotion and sign off claim settlement.

• Ensuring that the AWs are aligned and motivated to meet business objectives.
• Manage Cold chain Distribution System :
• Should have Dialogue with A/Ws to expand coverage of CRS systems.
• Work closely with regional Replenishment team to ensure compliance with receivable norms and improvement in related systems.
• People management :
• Coordinate with HR to recruit, induct & train field force. Evaluate team individual performance & provide feedback; motivate team & build commitment toward achieving goals.
• Handle Trade Promos (Design and Execution), Business Solution Development, Annual Budgeting (Sales Budget), Customer Complaint Handling, and Market Returns.
• Monitor & prevent surplus at LCA / UCA; Trade spends; Depot write-off
• Trade Marketing
• Ensure that Sales Support Activities are executed with excellence by designing a visibility plan and setting up visibility standards for Key and other General Trade accounts.
• Shortlist Trade promotion alternatives , arrive at mechanism options and operation period. Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters. Check for adherence of A/W claims to initial Trade Promotion and sign off claim settlement.

Reference ID - GH/FMCG/Area Sales Manager - Fresh Dairy