Job Details

• Define the product strategy and roadmap for the targeted market segments.
• Develop the core positioning and messaging for each product.
• Develop product tiers / levels and elasticity within the product line to span competitive offerings.
• Plan and propose an overall budget to ensure success.
• Plan and build key working relationships with luminaries and influential customers.
• Market research and analysis. Be an expert with respect to the competition in the target segments.
• Conduct, Coordinate & Participate in various conferences, seminars, workshops.
• Lead the creation and execution of fully integrated consumer marketing plans including advertising, public relations, product launches and consumer promotion activities.
• Work with channel partners to understand the market and plan marketing activities in the region.
• To get market updates / competition strategy / activities and provide analysis for the same.

• Work closely with the sales team to assure product development and distribution goals are congruent.
• Align with engineering team to develop and optimize product attributes to achieve maximum customer preference in targeted segments.
• Specify, configure and validate the clinical attributes and performance of the product.
• Document product requirements with prioritized features and corresponding justification.
• Monitor pre-sale product demos to the prospective customers as needed for sales order closures and product presentation in exhibitions, seminars, congresses, workshops, etc.
• Monitor post-sale demos to the customers to develop product understanding and applications knowledge.
• Lead, manage and develop the team of application specialists.
• Brief and train the sales team on periodic basis.
• Train the in-house application team as well as the distributor’s team for better product demo to end users.
• Submit monthly work plan as requested by the management.

Reference ID - GH/PHL/JC//21082019//86035/National Marketing Manager