Job Details

• Website Management and Development
• Responsible for managing Companies India website encompassing product & web updates, user
• navigation, user interface and web analytics `
• Lead timely updation and maintenance of website content inclusive of SKU management, website
• creatives and new campaigns pages in coordination with the product category and brand team.
• Chart out analytics of consumer journey on website in coordination with the website agency across all
• companies categories basis behaviour, user path and key events triggered
• Digital Media Analytics ( Performance Marketing )
• Lead creation of media reports and analysis of media KPIs for all digital performance activations
• Timely analytics charting and reporting of metrics created across all digital media activations i.e.
• SEM, Social, Media campaigns in coordination with the agency.
• Prepare deeper data points like Audience , Competition keyword tracking, CTR behaviour basis geo,
• time, gender etc.
• Search Engine Optimization
• Handling SEO across categories to ensuring overall brand visibility on SERP
• Engage with website and digital agency partner on a regular basis to track efficiencies on page load
• time, web page tags, redirections, off page submissions etc.
• External Collaborate with external vendors
• Internal Collaborate with Category Sales and Marketing Teams

• Preferably into Digital Analytics, Website UI,SEM & SEO
• Adwords tools Experience Must

MANAGERIAL

• Break down barriers, team with others and win together

Reference ID - GH/CRS/JC//23072019//85364/Deputy Manager - Digital Marketing