Job Details

• Ensure achievement of secondary sales targets
• Setting objectives for AW
• Breaking objectives for AWSM (beat-wise)
• Ensure communication of objectives to AW
• Periodic tracking of objectives
• AW Management
• Align, support & motivate AW to meet business objectives
• Ensure adequate infrastructure & systems
• Act as a commercial interface between AW & BIL
• Coach, manage & evaluate AWSM performance
• Coach AWSM on BIL best practices & WOW
• Train AWSM on Sales Call Process
• Evaluate their performance Periodically
• Provide on the job support / guidance for addressing territory specific issues
• Ensure adequate service level in market & build business in existing & new outlets
• Ensure adequate servicing at dealer points
• Maintain relations with existing dealers
• Increase the depth and width per dealer
• Prospect new outlets
• Perform activations as per decided by ASM
• Execute visibility implementation & Merchandizing
• Ensure adherence to plan-o-gram
• Ensure execution of primary & secondary Merchandizing
• Ensure execution of Visibility Implementation
• Implement launch of new consumer promos / trade schemes & new products
• Operationalize new product through communication & sampling
• Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
• Track & review performance of new products / schemes
• Market Intelligence
• Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

• 2-4 years of experience in handling GT Sales Field operations in FMCG industry .
• Desired Competencies:
• Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
• Responsible for driving secondary value & volume objectives for the General Trade Channel (GT) in the assigned area

Reference ID - GH/GH/JC//21062019//84753/Area Sales Executive GT (L)