Job Details

Strategy Formulation :

• Looking for a Strategic Thinker with experience in formulation of long term and short-term Strategic Plans for a medium to large corporation with focus on fast track growth. Market sizing, Market Potential, Competition Mapping and Customer Segmentation to identify and define customer needs, leading to robust Business Strategies.
• Must be able to identify profitable customer segments based on organizational strengths, competitive landscape and growth requirements.
• Must translate strategies to actionable tactics and innovative Business and Pricing Models to drive revenue and profitability.

Portfolio Management:

• The business offers a range of solutions to our very demanding enterprise customers. Must understand the customers’ needs and work and ideate with the design teams to come with innovative and cost-effective portfolio of solutions for our customers. Identify portfolio of solutions that would drive demand tomorrow. Formulate strategic partnerships with key OEMs to offer integrated and engineered solutions. Manage the entire portfolio of offerings in terms of relevance and technologies offered.
• We are looking for a Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our Services / solutions in ways that will strengthen our brand and boost sales.

Customer Marketing

• Identifying and formulating the customer acquisition strategy to acquire the right customers based on volume and profitability. Create marketing programs and guide the sales effort in the right direction. Analyze the results of sales efforts in terms win-loss, profitability and cost overruns. Must participate in formulating the sales-pitch and the bidding process to guide the most winnable value proposition against potential competitors
• For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
• Your goal will be to develop and implement the most profitable plans to position and promote our products.

Study company products:

• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

• Strong communication Skills. Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in online marketing and measurement

Reference ID - GH/EPC/JC//20052019//83905/Marketing Manager - Physical Security Practice