Job Details

• Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.
• To develop and manage vendors for signage, merchandising equipment etc.
• To develop and implement digital/online marketing strategy for the region.
• To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
• To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
• To manage relationships with appropriate agencies for organizing events consistent with the company’s/ brand’s image during conducting various consumer/ trade promotions.
• Assist in and co-ordinate local level market research activities in co-ordination with the Manager – Promotions.
• To maintain close liaison with other departments (esp. marketing) to ensure good communication and implementation.
• To participate and be involved in the key decision-making for the regional management.
• To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
• Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc).
• To develop and implement innovative and path braking activations in the digital space.

• Flexible and creative
• Exceptional social and communication skills, well groomed, with a pleasing personality
• An individual with high energy and enthusiasm
• Willing to travel extensively
• Good inter-personal skills
• Working knowledge of branding opportunities through signage, printing, consumer gifting etc.
• Should have an eye for detail and a penchant for quality execution – perfectionist – should seek to improve upon everything
• Self-starter with high energy and confidence
• Should be flexible in approach

Reference ID - GH/CRS/JC//13052019//83745/Trade Marketing Manager