Job Details

Responsible for managing the Brand from its inception, to launch and sustenance.
Key Areas of Responsibilities include: Top-line and Bottom-line responsibility for the brand.
Decide the Brand Positioning and bring it alive through ATL & BTL campaigns .
Creative Content Generation: Liaising with Creative agency to co-create TVC, Print layouts, POS Material & Digital Assets.
Market Share and Traffic generation: To ensure enough walk-ins to meet the regional and national level volume & market share targets.
Product Planning through Restyles, Refreshes and Upgrades.
Media Planning: Devising Annual Media Plans, campaigns & innovative media solutions across mainstream and digital mediums.
Market Research: Analysing Brand Performance through primary and secondary research sources and devising corrective strategies .

Responsible for managing the Brand from its inception, to launch and sustenance.
Key Areas of Responsibilities include: Top-line and Bottom-line responsibility for the brand.
Decide the Brand Positioning and bring it alive through ATL & BTL campaigns .
Creative Content Generation: Liaising with Creative agency to co-create TVC, Print layouts, POS Material & Digital Assets.
Market Share and Traffic generation: To ensure enough walk-ins to meet the regional and national level volume & market share targets.
Product Planning through Restyles, Refreshes and Upgrades.
Media Planning: Devising Annual Media Plans, campaigns & innovative media solutions across mainstream and digital mediums.
Market Research: Analysing Brand Performance through primary and secondary research sources and devising corrective strategies .