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Job Details

Experience: 22-25 Years | Salary: 65,00,000-80,00,000 | Opening(s): 1 | Posted Date : 2023-03-06
Hiring For One of the Leading MNC
Designation Category Head
Job Description
  • Primary responsibility for achieving long term and short term business objectives of Brand
  • Monitor, analyse, and evaluate market trends, consumer / customer behaviour, and competitor activity to identify new opportunities for the brands.
  • Monitor, analyse, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs. Liaise with other areas of the organisation
  • Understand market research needs for the brands and develop / execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives
  • Develop and ensure the execution of brand plans (includes communication development) to deliver the short term and long term business objectives (namely sales, market share, profitability and brand health) of the relevant group of brands.
  • Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required
  • Develop and execute a healthy new product pipeline. This would include following the “stage and gate” process to launch new products as per plans.
  • Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies) and internal interfaces (R&D, manufacturing, SCM, market research, sales), and lead cross functional teams to deliver on brand objectives 
Desired Profile
  • Strong leadership skills, analytical / conceptual skills, inter-personal skills, networking skills, influencing skills, communication skills, creativity
  • Masters in Business Administration in Marketing (preferably from premier institutes)
  • 12 years of relevant experience required post graduation, with at least 6 - 8 years of brand management in FMCG industry
  • Ensure high levels of engagement and productivity for the team
  • Ensure performance management for his team (goal setting, mid-year review, annual review)
Functional Area Marketing
Skills Brand Management, Product management
Education MBA B Schools
Location Ahmedabad
Contact HR
Call on +91-120-358-0000
Reference id 104545