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Job Details

Experience: 10 - 14 Years | Salary: INR Client is one of the best paymaster in the Industry | Opening(s): 1 | Posted Date : 2020-08-28
Hiring For One of the Leading MNC.
Job Description

Build and outline initial program strategy providing technical expertise to cross-functional teams and external agencies in order to drive account acquisitions and drive profitable sales.
Maintain oversight of Paid Media campaigns and key deliverables of initiatives across teams.
Facilitate / lead strategic and tactical marketing discussions with Partners
Create and manage marketing budgets, including monthly forecast, and budget reconciliation.
Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
Collaborate with Decision Management to monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies.
Ensure program performance and recommendations are shared, and engage strategic discussions regarding new initiatives, securing buy-in.
Identify and leverage best practices in the industry and across portfolios
Leverage research and insights tools where appropriate to make smarter decisions.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding the group, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
End-to-end digital funnel management
Drive sales outcomes via digital media
Build sustainable Omni-channel marketing solutions
Adtech/Martech stack management and ownership
Leading innovative paid media partnerships and strategies
Agency and regulatory management of third party vendors

Desired Profile
  • 9-12 years of relevant work experience out of which last 5 years should be in Digital Acquisition
  • Expert knowledge in Digital paid media including PPC, Display, Affiliates and Social
  • Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target, Optimize) tools
  • Hands-on experience optimizing funnels (leads, conversion, re targeting, etc.)
  • Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
  • Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
  • Strong relationship building skills & experience of working in a matrix organization will be considered an advantage
  • Bachelors/University degree, Masters degree preferred

Reference ID - GH/BFSI/Head- Digital Sales - Retail banking

Industries TypeBanking, Financial Services, Broking
Role Head- Digital Sales - Retail banking - With Leading Banking Industry Client
Skills Retail Banking, Retail Sales, Financial Services, Finance, Digital Sales
Functional Area Sales, Retail, Business Development
Education UG :Any Graduate in Any Specialization, PG :Any Postgraduate in Any Specialization
Location Mumbai
Keywords Retail Banking, Retail Sales, Financial Services, Finance, Digital Sales
Contact HR
Telephone 01146547700
Reference id GH/BFSI/Head- Digital Sales - Retail banking