Job Details

• Planning, implementing, and monitoring digital marketing campaigns across paid search, display, video, and paid social.
• Collaborate with internal team, agencies, and third-parties to optimize digital performance.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Turn data and analytics into insights and strategies.
• Plan, execute, and measure experiments and conversion tests.
• Plan and oversee social media platforms and strategy.
• Work with internal team and agencies to create landing pages and optimize user experience and results.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Evaluate important metrics that affect our website traffic, personas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies through digital marketing.
• Regular Attendance is required
• Perform other assigned duties as may be required in meeting company objectives
• Communicate effectively with other departments within the organization and function within a team environment.

• A minimum of 5 years' experience in a digital marketing or advertising position.
• In-depth knowledge of paid advertising, social media platforms, digital best practices, and website analytics.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, Moz, etc.)
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date knowledge of latest digital marketing trends and technologies.

Reference ID - GH/CRS/JC//15052020//90916/Digital Marketing Manager - Pharmaceuticals