Job Details

• Development of agri product for farmers and rural customers
• Collecting market feedback on products of competitors and making use of the same for product development
• Conceptualization of relevant product/s and writing product note, BRD (Business Requirement Documents)
• Submission of product to Product Approval Committee for necessary approvals
• Automation of products in specified timelines by co-ordinating with ops, risk, IT and other stakeholders
• Meeting the business SLA’s related to critical product requirements.
• Lead and manage product revisions/ customizing requirements
• Proactively engage stakeholders (business and credit) through con-calls, branch visits to architect solutions to key problem areas in products as perceived by customers/ internal stakeholders and achieve satisfaction.
• Ensure compliance to RBI and internal risk guidelines.
• Lead and train the team on products/ process
• Managing team of product managers in HO and regions for launch of new products and related trainings

PRIMARY RESPONSIBILITIES

• Financial / Business:
• Devising products, secured and unsecured (starting from Agri Group Loans to Composite loans and other secured loans like Kisan Card, Agri Enterprise loans and dairy loans) customizing based on geographical/customer needs adhering to RBI guidelines.
• Driving team of Asst Product Managers in HO for agri product deployment and monitoring
• Stages of product development include conceiving products, compare competition, connect with customers, field team
• Products to be developed keeping in mind P&L of each of the products
• This role has to closely work with L&OD for training on products developed and timely launch
• Preparation of product note, submission to Product Approval Committees and getting approvals, launch will be the responsibility of this product manager
• Products to be developed keeping in mind the risk mitigates like- geographical spread, per borrower/family exposure.
• Carrying shadow budget of agri loans target of business team, arranging MIS in coordination with strategy/MIS team.
• Driving sales through contests in coordination with business team.
• Working with cross-functional team for customizing products developed by others and sold by rural banking
• Customer
• Ensure customers are educated about all products/services offered by the Bank.
• Branch visits and customer visits to understand market needs
• Ensure lower customer attrition by providing different products as per customer requirement.
• Focus on lower TAT as per laid down standards- monitor the same through Loan Origination systems
• Coordinate with Credit and Service Quality in publishing TAT data, First Time Right proposals and initiate corrective action with sales team if it not working on desired lines
• Coordinating with SLBC (State Level Bankers Committee), Lead Bank, NABARD and other stakeholders for complying with targets on Kisan Credit Card and other product reports to statutory agencies
• Connecting with other bank peers in understanding differentiated products of the market that ensures better customer experience
• Internal process
• Products developed to be in compliance with RBI guidelines and provide key things to be checked by audit
• Ensure product change requests are attended to in a timely manner and is also in compliance with regulatory guidelines
• Monitor health of portfolio-in coordination with credit and initiate corrective steps if any through sales team
• Ensure sanction validations as per product is adhered to by credit and credit ops team
• Ensure, supervise the correct implementation of the credit procedures including all the respective tools

Learning & Performance

• Ensure that all members of his team are up to date on all relevant circulars and all products/services offered in the Branch
• Evaluate the staff competences in terms of promotion, business assessment and credit risk assessment capacity and propose solutions for improvement
• Ensure adherence to training man-days/ mandatory training programs for self and reportees
• Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees
• Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring of team.

• Rich knowledge of rural markets and products suitable for rural / semi-urban markets (Rural urban corridors), team management, stake holder coordination and focus on customized products
• Ability to engage with team including cross-functional teams
• Ability to plan and coordinate
• Team Leading Experience is highly preferred
• Good Computer knowledge- Excel and PPT
• Establishes a friendly and professional relationship with the entire team

Reference ID - GH/BFSI/JC//20042020//90511/Product Manager-Rural Banking