Job Details

• Conceptualize & test new product ideas in line with brand strategy
• Initiate, develop and execute local communication in accordance with the international guidelines and the brand philosophy
• Explore and propose new possibilities and ideas to market the brands in the local market
• Provide, implement and control the marketing budget allocation
• Own and manage relationships with agency teams and ensure briefs & plans are aligned with overall brand strategy and objective.
• Accountable to lead the brand's digital marketing strategy including website, social media marketing, online advertising & ecommerce
• Monitor & supervise activities aligned with digital media: Planning, buying, implementation, activation, concepts & content.
• Lead and generate Marketing MIS regularly so as to enable a structured assessment of planned vs. actual and generate actionable points to improve the performance of brand initiatives.
• Maintain updated knowledge of consumer behaviour, products, related market trends and drivers for the brand through quantitative and qualitative market research

• Strong understanding of Brand Health fundamentals, consumer & competitive landscape
• Handled a new product launch along with developing consumer insight, concept & communication development through qualitative and quantitative research
• Broad understanding of digital marketing fundamentals and media basics
• Clear thinking and great execution skills
• Ability to influence internal and external stakeholders to ensure focused execution
• Ability to lead work with agency partners & cross functional teams
• Aptitude to drive strategic brand building initiatives

Reference ID - GH/CRS/JC//23102019//87308/Brand Manager-Hansaplast