Job Details

• Enhance brand awareness within the digital space for all PRI brands; design, build and maintain PRI’s social media presence in the Zonal initiatives in accordance with the National Plan.
• Create and drive content with the help of brand team
• Spearhead zonal digital initiatives to drive sales & marketing objectives.
• Ensure prominent digital presence for PRI brands across zonal&regional on-trade and off-trade partners.
• Drive online activations, scout for online partnerships, CRM and database marketing.
• Plan and execute all digital marketing initiatives, email, social media and display advertising campaigns for respective Zone in line with agreed BDP.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) for respective Zone.
• Prepare and manage digital marketing budget.
• Work towards ensuring every Region marketing initiative has digital plan
• Create framework for measurement of pre and post reach and promotion effectiveness
• Assist central social media team to monitor, listen and respond to user interactions across platforms.
• Assist central paid media team to buy advertisements on Social Media platforms (Facebook, YouTube, etc.)
• Use the social media platforms to effectively reach out to and engage with PRI’s consumers in the respective Zone.
• Identify trends and insights and optimize spend and performance based on the insights for respective Zonal Markets.
• Work with Sales IT to design measurement of Digital reach through a tool vs competition

• Preferably MBA with 5-7 years of experience in the FMCG / Alco-bev ; open to Graduate with relevant work experience also in renowned agency or brand managing
• Good understanding of all social media platforms and spent minimum 3 years on digital & social media initiatives
• Ran and managed campaigns which delivered Digital KPIs
• Good understanding of Data Analytics and Budgets related to digital projects
• Established Digital and Social Media/Community Management for trade marketing partners.
• Experience in Media Buying
• Working knowledge of paid and owned aspects of digital media
• Have an ability to work in individual capacity
• Willing to travel extensively
• Established Digital and Social Media/Community Management for trade marketing partners.
• Experience in Media Buying-Track record of increasing digital reach and engagement through various digital initiatives.
• Experience delivering significant social media marketing campaigns.

Reference ID - GH/CRS/JC//13052019//83746/Zonal Digital Marketing