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Experience: 8-12 Years | Salary: INR Client is one of the best paymaster in the Industry | Opening(s): 1 | Posted Date : 2019-05-14
Hiring For One of the Leading MNC
Job Description
  • Enhance brand awareness within the digital space for all PRI brands; design, build and maintain PRI’s social media presence in the Zonal initiatives in accordance with the National Plan.
  • Create and drive content with the help of brand team
  • Spearhead zonal digital initiatives to drive sales & marketing objectives.
  • Ensure prominent digital presence for PRI brands across zonal&regional on-trade and off-trade partners.
  • Drive online activations, scout for online partnerships, CRM and database marketing.
  • Plan and execute all digital marketing initiatives, email, social media and display advertising campaigns for respective Zone in line with agreed BDP.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) for respective Zone.
  • Prepare and manage digital marketing budget.
  • Work towards ensuring every Region marketing initiative has digital plan
  • Create framework for measurement of pre and post reach and promotion effectiveness
  • Assist central social media team to monitor, listen and respond to user interactions across platforms.
  • Assist central paid media team to buy advertisements on Social Media platforms (Facebook, YouTube, etc.)
  • Use the social media platforms to effectively reach out to and engage with PRI’s consumers in the respective Zone.
  • Identify trends and insights and optimize spend and performance based on the insights for respective Zonal Markets.
  • Work with Sales IT to design measurement of Digital reach through a tool vs competition
Desired Profile
  • Preferably MBA with 5-7 years of experience in the FMCG / Alco-bev ; open to Graduate with relevant work experience also in renowned agency or brand managing
  • Good understanding of all social media platforms and spent minimum 3 years on digital & social media initiatives
  • Ran and managed campaigns which delivered Digital KPIs
  • Good understanding of Data Analytics and Budgets related to digital projects
  • Established Digital and Social Media/Community Management for trade marketing partners.
  • Experience in Media Buying
  • Working knowledge of paid and owned aspects of digital media
  • Have an ability to work in individual capacity
  • Willing to travel extensively
  • Established Digital and Social Media/Community Management for trade marketing partners.
  • Experience in Media Buying-Track record of increasing digital reach and engagement through various digital initiatives.
  • Experience delivering significant social media marketing campaigns.

Reference ID - GH/CRS/JC//13052019//83746/Zonal Digital Marketing

Industries TypeFMCG
Role Zonal Digital Marketing - With Leading FMCG Industry Client
Skills Digital Marketing, Signage, Ads, Social
Functional Area IT Consulting
Education MBA
Location Hyderabad
Keywords Digital Marketing, Signage, Ads, Social
Contact HR
Telephone 01146547700
Reference id GH/CRS/JC//13052019//83746/Zonal Digital Marketing