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Job Details

Experience: 9-18 Years | Salary: INR Client is one of the best paymaster in the Industry | Opening(s): 1 | Posted Date : 2019-05-02
Hiring For One of the Leading MNC.
Job Description

Digital Strategy

  • Develop a consumer digital marketing strategy (owned, paid and earned media) to improve awareness, engagement and perception of products and categories
  • Conceptualize and implement online campaign calendars for all new products, stores, offers and geographic areas.
  • Bought Media: Devise strategies to drive online traffic to the company website & offline stores.
  • Influencing Offline retail purchase digitally: Understand consumer journey, info needs and digitize consumer journey. Track conversion rates and suggest improvements to the journey
  • Social Media: Oversee the social media strategy, consumer engagement and online reputation management.
  • Drive ongoing measurement and process improvements, including digital, audience engagement metrics and campaign ROI. Manage overall digital marketing deliverables, agencies and budget.

Key Brands

  • Develop an overall consumer marketing & digital strategy for key sub-brands (North Star, Power etc.) that are Digital First in terms of consumers’ behavior &drive necessary behavior change
  • Execute consumer marketing strategy across various offline and digital channels for key brands
  • Establish and optimize a variety of partnerships, properties to enhance sub-brand proposition
  • Content marketing: create content pillars relevant for key brands and execute across channels
  • Influencer & Blogger engagement: identify, partner and run influencer marketing program
  • The digital marketing lead will interface with multiple stakeholders like Collection, Merchandise, Retail, E-commerce, IT, agencies etc. In addition, digital marketing lead will interface with internal marketing team members and global team. The role reports into VP, Marketing & CS. This will be an IC role and may expand in future as the role evolves.
Desired Profile
  • Strong experience in having managed youth consumer brand marketing (8-10 years of experience required)
  • Digital marketing capabilities with experience in developing and executing digital campaigns across paid, owned and earned media (8-10 years of experience required)
  • Proven ability to effectively lead and collaborate across broad stakeholders to maximize impact
  • Passion and experience in working with consumer brands - MNC / Indian brands
  • Able to translate business, communications goals into effective, scalable digital campaigns
  • Analytical, data-based decision-making and commercially driven
  • Management degree in marketing
  • Key Result areas
  • New hero product launch campaign timelines, revenue
  • New consumer walk-ins and website traffic
  • Engagement
  • Time to respond to online queries & ORM

Reference ID - GH/CRS/ JC//29042019//83443/Sr.Mgr/Mgr – Digital

Industries TypeRetail
Role Sr.Mgr/Mgr - Digital - With Leading Retail Industry Client
Skills Digital,Marketing,digital campaigns
Functional Area Marketing
Education Management degree in marketing
Location Gurgaon
Keywords Digital,Marketing,digital campaigns
Contact HR
Telephone 01146547700
Reference id GH/CRS/ JC//29042019//83443/Sr.Mgr/Mgr - Digital