Job Details

Digital Strategy

• Develop a consumer digital marketing strategy (owned, paid and earned media) to improve awareness, engagement and perception of products and categories
• Conceptualize and implement online campaign calendars for all new products, stores, offers and geographic areas.
• Bought Media: Devise strategies to drive online traffic to the company website & offline stores.
• Influencing Offline retail purchase digitally: Understand consumer journey, info needs and digitize consumer journey. Track conversion rates and suggest improvements to the journey
• Social Media: Oversee the social media strategy, consumer engagement and online reputation management.
• Drive ongoing measurement and process improvements, including digital, audience engagement metrics and campaign ROI. Manage overall digital marketing deliverables, agencies and budget.

Key Brands

• Develop an overall consumer marketing & digital strategy for key sub-brands (North Star, Power etc.) that are Digital First in terms of consumers’ behavior &drive necessary behavior change
• Execute consumer marketing strategy across various offline and digital channels for key brands
• Establish and optimize a variety of partnerships, properties to enhance sub-brand proposition
• Content marketing: create content pillars relevant for key brands and execute across channels
• Influencer & Blogger engagement: identify, partner and run influencer marketing program
• The digital marketing lead will interface with multiple stakeholders like Collection, Merchandise, Retail, E-commerce, IT, agencies etc. In addition, digital marketing lead will interface with internal marketing team members and global team. The role reports into VP, Marketing & CS. This will be an IC role and may expand in future as the role evolves.

• Strong experience in having managed youth consumer brand marketing (8-10 years of experience required)
• Digital marketing capabilities with experience in developing and executing digital campaigns across paid, owned and earned media (8-10 years of experience required)
• Proven ability to effectively lead and collaborate across broad stakeholders to maximize impact
• Passion and experience in working with consumer brands - MNC / Indian brands
• Able to translate business, communications goals into effective, scalable digital campaigns
• Analytical, data-based decision-making and commercially driven
• Management degree in marketing
• Key Result areas
• New hero product launch campaign timelines, revenue
• New consumer walk-ins and website traffic
• Engagement
• Time to respond to online queries & ORM

Reference ID - GH/CRS/ JC//29042019//83443/Sr.Mgr/Mgr – Digital