Job Details

• Driving Volume and Growth in the given Territory
• Initiate, Manage and Develop Sales & Distribution network in the assigned Territory to deliver optimum
• availability.
• Maximize distribution across the territory.
• Managing Primary and Secondary sales.
• Operation of trade schemes, display, and visibilities as defined for the territory.
• Effectively communicating the strategies through gate meetings to PSRs/SAs.
• Responsible for Coordinating and implementing consumer and trade promotional activities, sampling etc.
• Channel Management
• Awareness of various channels like grocery, general merchant, food store etc.
• Awareness of channels like Modern Trade and how to tap them effectively.
• Customer Service
• Adhere to systems of order lead time and timely execution of orders by close co-ordination with
• Customer Service/Depot.
• Ensure timely collection of receivable and budgetary controls.
• Team Management
• Coaching of PSRs/DSMs.
• Being a communication channel between the company and the PSR / DSM.

• Distributor Management
• Sourcing and Appointment of Distributors in relevant Markets.
• Market and Distributor Management.
• Handling distributor issues with regard to Claims, ROI, and trade service.
• Beat designing and regular market operations, market scheming and stock management at the
• distributor go-down.
• Manage stock levels to ensure continuous availability of all SKUs at optimum level and regular rotation.
• Build smooth relationship with Distributors.

Reference ID - GH/CRS/JC//04042019//82938/Sales Officer