Job Details

• Driving Acquisition of farmers on the Digital Farmer Services platform by:
• Partnering with field teams and aggregators/FPOs
• Collaborating with enterprises, govt departments, development agencies and NGOs
• Devising and implementing acquisition campaigns
• Design and implementation of marketing plans
• Leading engagement with FPOs, promoting agencies and apex bodies like NABARD/SFAC
• Leading onboarding of traders for info exchange
• Building relationships with Agri universities, research institutes and enterprises for product development and app promotion
• Tracking customer satisfaction, driving deep engagement and user retention
• Leading the team of regional managers and field executives

• Should have 8-14 years of proven track in the areas of rural sales &marketing/social sector/ key account management
• Experience of collaborating with development agencies and govt. depts is a plus
• Domain experience of Agri Tech, Agri inputs or FMCG is preferred but not compulsory
• Strategic thinking, consummate verbal and written communication, excellent people skills

Reference ID - GH/CRS/JC//24012019//81259/Head-Farmer Acquisition