Job Details

• Regional Head for both assets and liability business of Unbanked Rural Centres (Branches)
• Identification/ setting up URCs
• Managing the URC team and achieving budgets
• Providing direction to the team in sourcing affluent customers and maintaining relationships
• Planning and organizing micro marketing activities for leads
• Coordinating with SLBC (State Level Bankers Committee), Lead Bank, NABARD and other stakeholders for business and reports to statutory agencies.
• Driving sales officers for open market liability (new customers and targeting other bank customers)
• Organizing and promoting Farmers Clubs for the URCs and such other innovative marketing activities for driving business
• Developing and maintaining rapport with key persons/ opinion makers of the village
• Mentoring team of CROs and SOs for honing their skills in achievement of asset and liability business

• Work with Business stakeholders- MFI and SFBs in harnessing the potential of the area
• Work closely with Credit and Ops to ensure timely sanctions and DB
• Ensure that issues/ complaints raised by the customer are resolved within agreed TAT
• Work with the channels team for better cross-sell and customer satisfaction
• Drive cost efficiencies and ensure optimum productivity
• Process improvement taking into account the feedback of team on ground.

Reference ID - GH/BFSI/JC//07122018//80226/Regional Business Manager-Rural Banking