Job Details

To Explore, Identify , Enroll and Manage modern trade thereby building a strong profitable volume and value base with top end relationship matrix and account handling norms.

Relationship with the Account and Joint business planning: 

1. A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the Client's business
2. Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed
3. National chains across regions to be tapped and TOT's to be signed and executed
4. Renew contracts annually with growth in business and market share
5. Ensure presence of higher gross margin brands in the mix while finalizing the TOTs

Drive Brand Activations : 

1. Driving various brand activations, combos, visibility elements , cross promos with other range etc. 
2. Developing visibility elements for the channel by understanding customer needs and space or Terms of trade 
3. Work along with the retailers to find and build newer properties (e.g. Shubh Aarambh) each year 
Ensure regional alignment with Operation Managers regarding the Terms of Trade and execution
1. In-store execution incl. purchase order mgmt., order fulfilment, collection, a/c reconciliations, promo executions

Develop a price pack strategy with special packs for chains: 

1. Assess potential for special packs and work on the development of the same with the team
Managing channel conflicts: (E.g.. national chains selling to retailers and hence disrupting trade terms between modern and general trade)

Educational Qualification: 
MBA(Specialization in Sales & Marketing) 
Premier B School

Experience: 
4 - 7 years (handling key accounts/ national chains with some sales and trade marketing experience)

Reference ID - GH/CRS/Key Accounts Manager/JC//14022018//73851