Job Details

 

Locations: Ahmedabad, Goa, Jaipur, Jammu, Mohali, Mumbai, Vijayawada

Please go through the job description below:

The role will be responsible, for driving Acquisition through different micro segments within the defined customer segments, channelize distribution in line with High Value Customer/High end Device prioritization within segments and engage in upsell and retention activities for revenue maximization, with an objective to achieve targeted customer and revenue market share. The segment manager will be responsible for delivering acquisition targets, acquisition costs, product penetration targets, High Value Customer/High end device % contribution, customer market share, revenue market share, share of gross ads, segment up gradation, churn management and own base management, resulting in customer loyalty and advocacy.

Drive Acquisition
Develop the segment wise acquisition plan, distribution alignment, performance analysis and optimization, to achieve the overall targets for the State
Target identified Customer segments with specific offers through specific Channels. Ensure high quality of acquisition and VLR
Drive a segmented acquisition approach to acquire the High value customers (HVC) with high ARPU, Apple Customers, High end handset owners, high data users and high end WiFi users (including VIPs, Opinion Makers and Influencers) within the overall segment
Aligning promotions, products and experience for targeted Segments
Identify Customer product needs, Design and implement GTM strategy to acquire these Customers across state Jio Centres
Analyse patterns that emerge from ongoing usage to ultimately maximize revenue and product penetration from Segment of 1
Usage & Retention (Incl Revenue Maximization, Retention and Advocacy)
Develop a revenue enhancement plan and deliver KPIs (ARPU, Usage, Churn etc.) to achieve business objectives
Design incentive programs to increase product usage for each of the customer segments
Collaborate with product development teams and provide them with feedback on product design basis the usage trends across segments. Pre & Post analysis of related product launches
Manage customer retention activities, work with the state CSD teams to drive retention campaigns
Initiate Customer loyalty programs aiming towards advocacy and generating positive Word of Mouth
Market Mapping, Segment Definition and Sizing
Analyse market shares across verticals and product offerings and benchmarking against competition to devise strategies for achieving market leadership
Identify and define micro segments within the defined Customer segment; Segment sizing and JC Level breakdown
Support respective NHQ teams for Customer Segment Lead generation; Implement guidelines for data collection at JC level, which highlights potential approaches and sources of Customer data
BOC Coordination
Liaise with Business Operations Centre (BOC) and support them in the creation, execution, measurement and feedback of campaigns, test cases, act as a source of information on product MAPA (Management Accounting and Performance Analysis) and competitive mapping, provide feedback on campaign performance, re alignment and optimization of programs as per requirement
Drive market along with S&D : a) Coordinate with S&D for channel engagement to achieve CMS, RMS and TOMA (Top of Mind Awareness), STV/pack and data penetration b) Drive High Value Customer acquisition/retention and segment up gradation through different channels
Coordination with FC&A to monitor segment and program wise profitability.

Interested candidates kindly send your updated profile with your location preference on charmi.surti@globalhunt.in

With warm regards,
Charmi

 

Locations: Ahmedabad, Goa, Jaipur, Jammu, Mohali, Mumbai, Vijayawada

Please go through the job description below:

The role will be responsible, for driving Acquisition through different micro segments within the defined customer segments, channelize distribution in line with High Value Customer/High end Device prioritization within segments and engage in upsell and retention activities for revenue maximization, with an objective to achieve targeted customer and revenue market share. The segment manager will be responsible for delivering acquisition targets, acquisition costs, product penetration targets, High Value Customer/High end device % contribution, customer market share, revenue market share, share of gross ads, segment up gradation, churn management and own base management, resulting in customer loyalty and advocacy.

Drive Acquisition
Develop the segment wise acquisition plan, distribution alignment, performance analysis and optimization, to achieve the overall targets for the State
Target identified Customer segments with specific offers through specific Channels. Ensure high quality of acquisition and VLR
Drive a segmented acquisition approach to acquire the High value customers (HVC) with high ARPU, Apple Customers, High end handset owners, high data users and high end WiFi users (including VIPs, Opinion Makers and Influencers) within the overall segment
Aligning promotions, products and experience for targeted Segments
Identify Customer product needs, Design and implement GTM strategy to acquire these Customers across state Jio Centres
Analyse patterns that emerge from ongoing usage to ultimately maximize revenue and product penetration from Segment of 1
Usage & Retention (Incl Revenue Maximization, Retention and Advocacy)
Develop a revenue enhancement plan and deliver KPIs (ARPU, Usage, Churn etc.) to achieve business objectives
Design incentive programs to increase product usage for each of the customer segments
Collaborate with product development teams and provide them with feedback on product design basis the usage trends across segments. Pre & Post analysis of related product launches
Manage customer retention activities, work with the state CSD teams to drive retention campaigns
Initiate Customer loyalty programs aiming towards advocacy and generating positive Word of Mouth
Market Mapping, Segment Definition and Sizing
Analyse market shares across verticals and product offerings and benchmarking against competition to devise strategies for achieving market leadership
Identify and define micro segments within the defined Customer segment; Segment sizing and JC Level breakdown
Support respective NHQ teams for Customer Segment Lead generation; Implement guidelines for data collection at JC level, which highlights potential approaches and sources of Customer data
BOC Coordination
Liaise with Business Operations Centre (BOC) and support them in the creation, execution, measurement and feedback of campaigns, test cases, act as a source of information on product MAPA (Management Accounting and Performance Analysis) and competitive mapping, provide feedback on campaign performance, re alignment and optimization of programs as per requirement
Drive market along with S&D : a) Coordinate with S&D for channel engagement to achieve CMS, RMS and TOMA (Top of Mind Awareness), STV/pack and data penetration b) Drive High Value Customer acquisition/retention and segment up gradation through different channels
Coordination with FC&A to monitor segment and program wise profitability.

Interested candidates kindly send your updated profile with your location preference on charmi.surti@globalhunt.in

With warm regards,
Charmi