Job Details


Experience: 4 - 9 Years | Salary: INR 8,00,000 - 12,00,000 P.A | Opening(s): 1 | Posted Date : 2016-08-19
Hiring For Leading Twowheeler Industry
Job Description

Responsible for managing the Brand from its inception, to launch and sustenance.
Key Areas of Responsibilities include: Top-line and Bottom-line responsibility for the brand.
Decide the Brand Positioning and bring it alive through ATL & BTL campaigns .
Creative Content Generation: Liaising with Creative agency to co-create TVC, Print layouts, POS Material & Digital Assets.
Market Share and Traffic generation: To ensure enough walk-ins to meet the regional and national level volume & market share targets.
Product Planning through Restyles, Refreshes and Upgrades.
Media Planning: Devising Annual Media Plans, campaigns & innovative media solutions across mainstream and digital mediums.
Market Research: Analysing Brand Performance through primary and secondary research sources and devising corrective strategies .

Desired Profile

Responsible for managing the Brand from its inception, to launch and sustenance.
Key Areas of Responsibilities include: Top-line and Bottom-line responsibility for the brand.
Decide the Brand Positioning and bring it alive through ATL & BTL campaigns .
Creative Content Generation: Liaising with Creative agency to co-create TVC, Print layouts, POS Material & Digital Assets.
Market Share and Traffic generation: To ensure enough walk-ins to meet the regional and national level volume & market share targets.
Product Planning through Restyles, Refreshes and Upgrades.
Media Planning: Devising Annual Media Plans, campaigns & innovative media solutions across mainstream and digital mediums.
Market Research: Analysing Brand Performance through primary and secondary research sources and devising corrective strategies .

Industries TypeAutomobile / Auto Anciliary / Auto Components
Role Product/Brand Manager
Skills Brand Management, Market Research, Atl, Media Planning, Brand Positioning, Product Planning, Secondary Research
Functional Area Marketing, Advertising, MR, PR, Media Planning
Education UG -Any Graduate - Any Specialization, Graduation Not Required PG - MBA/PGDM - Any Specialization Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required
Location Bangalore
Keywords Brand Management, Market Research, Atl, Media Planning, Brand Positioning, Product Planning, Secondary Research
Contact Dinesh Shriyan
Telephone 01146547700
Email jobs@globalhunt.in