"The only certainty in today’s business environment is that everything is uncertain; the business environment has become highly fluid and dynamic. Yesteryears, brick and mortar conglomerates are facing intense challenges from tiny but highly flexible and innovative start ups. The retail landscape is continuously evolving with the emergence of virtual companies, cloud computing, digital technology based Apps with the spread of internet access and have become synonymous with today’s new generation consumers and producers of goods and services."

Consumers are making informed purchase decisions sitting in the comfort of their drawing room or even during travel etc. by scanning specification of products and getting it delivered right at their doorstep by using custom made Apps. E-Commerce players are able to offer hefty discount to consumers by adapting innovative application based technologies in Operations, and Supply chain. This has also changed the way India trades and shops, impacting multiple industries and business models.

This change of consumer behaviour and rapid intrusion of digital technologies has changed economic and commerce forever and given birth to E-Commerce.